Anushka, Allu Arjun and Rana starrer Rudhramadevi satellite rights are sold at an astronomical price. A leading Telugu entertainment channel has spent Rs 8.5 crores for the television rights of the movie which is made on a budget of nearly 70 crores.
It’s a huge deal for the producer and director Gunasekhar who has kept all his money and hopes on Rudhramadevi project. It’s really difficult to get such huge price in Tollywood but because the expectations on Anushka and Allu Arjun are high, the movie fetched such price.
Allu Arjun’s role is limited to only 20 minutes where he is playing the role of Gona Ganna Reddy. The audio rights were sold to Lahari audio at Rs 50 Lakhs.