Sony Television has bought the rights of the epic action drama by shelling out this huge price. No other dubbed flick till date have been offered at so many crores till date. Previous record too is with Rajamouli, his film Eega was sold at 8 crores earlier.
The trade pundits are predicting that if the trend goes same way for another 3 – 4 days, film may end up making 200 crores through theatrical collections, Audio and Satellite rights. Rajamouli should be hailed not only for making a big film, but making the world know about by his Marketing acumen.