Film Makers are using Innovative ways to promote a film and get the necessary hype on the film. Nowadays the success of any movie is determined by the collections it does in the first week and hence promotions place a vital role in creating the hype on the movie.
Now Sekhar Kammula’s Anaamika movie starring Nayanathara is creating buzz by telecasting the film of first 10 minutes on TV9 at 10pm even before the release of the film. Anaamika is going to be released in theatres on May 1st 2014.
Definitely this is very innovative way of promoting the film and let’s see whether this would be a successful move by the film makers of Anaamika. If this new promotion technique becomes successful then others are soon to follow.